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Let the prototype die
Client expectations moved first, and judging the prototype against the old pipeline only measures the pipeline.
12 hrs ago
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Anna Dasse
1
1
Soon it will be malpractice for a doctor to diagnose without AI
Is it defensible for a physician to decline a tool that outperforms them, when the consequence of declining falls on the patient rather than on them?
Aug 11
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Anna Dasse
1
1
1
The dataset outlives the product. The consent does not.
Consumer products accumulate datasets as a side effect of use, and the dataset’s real value tends to surface after the product’s original purpose has…
Aug 4
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Anna Dasse
3
6
1
July 2026
Design ROI is the wrong question. Ask what your interface is costing you.
Flip the ledger: bad interfaces are a live expense, and in the AI era they can quietly burn the entire model budget
Jul 28
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Anna Dasse
1
1
How to research and design for Dynamic systems
The research playbook for AI products - that are never the same twice
Jul 21
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Anna Dasse
2
1
UX Red-Teaming: why your next usability test should try to break the product
AI safety learned years ago that you find a system's real behavior by attacking it. Here is the case for adversarial research, and the protocol for…
Jul 16
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Anna Dasse
3
2
The machine ships minimalism. So design got loud.
AI converges on the same clean, safe template. The only way to look like a person decided something is to make something the machine never would.
Jul 14
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Anna Dasse
1
1
The Panopticon generation
The relation to privacy (or its absence) for the new generation of consumers, and why we, the old, only see a manipulation tactic when Meta is…
Jul 9
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Anna Dasse
4
2
2
Teardown: the Kylie Glasses campaign is smarter than its critics think
Instead of reacting to the launch morally, look at each visible design and marketing choice on its own terms. traced back to the specific problem it was…
Jul 7
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Anna Dasse
2
1
AI disruption? Design already lived through this. We’re good.
WordArt gave every amateur user a design toolkit overnight. AI is repeating history, just on a much more dramatic scale.
Jul 7
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Anna Dasse
3
1
I said design would move to the boardroom. It did.
I once argued that once AI commoditizes execution, design stops being a production task and becomes a boardroom one. Four first-ever Chief Design…
Jul 2
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Anna Dasse
2
1
June 2026
I hated that the government could switch off Fable 5. But not why you think.
When the US government ordered Fable 5 removed, the reaction was physical. Something that registered closer to violation than inconvenience.
Jun 30
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Anna Dasse
2
1
1
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